Though social media is relatively new, it is a crucial part of what we are now. An average of one per 6 minutes is spent on Facebook and given the list of connections that you can draw from followers, it is imperative for any page owner to incentivize Facebook users who they consider their prospective market.
Everyone loves to have discounts. Let’s admit the fact that we are becoming easy to lure prey for online businesses thanks to our impulsive nature to draw the credit card and purchase. Large part of businesses On part of the businesses on the other hand, having coupons for your prospective market can increase engagement through likes and comments and even shares. The good thing about this type of incentive is that you make your company’s wallet fatter.
Of course, if they can have it for free, the consumers would love it. For businesses, “free” basically means you purchase from me products in an overpriced value, then I give you something for free. It is always a win-win situation. You get to sell someone products that you wanted to sell, probably things that are just to difficult to dispose of in itself.
Ever heard of corporate responsibility? It is a way of companies supporting socio-civic actions. Basically it is a way of giving something back to the community. In social media sites like Facebook, people get easily attracted to these types of actions. Just take a look at Kony 2012 video easily shared by one person to the other. Anything that touches the element of human kindness is a great way to increase your Facebook engagement online.
- Content. Content. Content
Content doesn’t come in the form of copies alone. Along side copies, you can also share images, videos and other simple things to elicit reaction from your market.
Facebook is all about interactions. Without interactions, it is impossible to reach for the goals that you have set for your company. 50% of people who actually looked into your page and commented has a strong chance of going for your product. Therefore, it is also a good way tot turn prospects into actual buyers.